Clockwatching

RMIT University
Bachelor if Communicatio (Advertising)
Copywriting
Topical Issues Advertisement

Brief: Create an ad that promotes a brand of choice but does so by utilizing a topical media issue that people can associate with.

I decided with Daylight Savings as my topical issue considering it's my first time experiencing it. The first brand that came to mind was glacéau vitaminwater. I thought it was perfect to associate Daylight Savings with the revive flavor since my research on the topic made me realize that certain people experience a warp in their body clock from that lost hour.

Hence my copy reads "We give back to you what Daylight Savings took away", which means that by reviving yourself with glacéau vitaminwater revive, it would be as if you had never lost that hour from your life.

In Fate's Hands

Hm.. I reckon I'm doing pretty well with this digital portfolio cum advertising bla(h)g of mine. It isn't as complicated as I'd originally imagined it to be when my lecturer, Ms Kerin gave us the brief.

However I did discover that most of my other course mates are using all the fancy digital portfolio programs like bigblackbag.com and what not. Though I'm pretty happy and satisfied with mine so far, knowing that the others have fancy portfolios, I am feeling quite inferior at this moment.

I just hope that Ms Kerin doesn't expect super professional or fancy schmansy portfolios. I just hope my simple blog is satisfactory enough to help me score. Fingers crossed.

Stinger

Bros Mosquito Repellent:
"It's what mosquitos would use on mosquitos they don't like."

Boss

Husband

Salesman

It's easy to be complex but difficult to be simple. This campaign by Leo Burnett Warsaw, Poland for Bros Mosquito Repellent strikes precisely with its simplicity of thought. We all have pet peeves and you can't deny that there are some people you just dislike so much that you'd start thinking of bad things you'd want to do to them. And the illustration speaks a lot while still complimenting the copy. I love it.

Infatuation

KDU College

Diploma in Mass Communication

Durex "Prevention, not cure" Campaign

Brief: Create a campaign for a brand of your choice.

This was a group task. Our chosen brand was Durex with the tagline "Prevention, not cure." Our target audience was teenagers and young adults.

Being teenagers ourselves and having friends who are already sexually active, we wanted to promote safe sex. In our advertisements, we highlighted the possible life changes and difficulties that would surface should an underage couple have unprotected sex. We kept everything, from copy to design, short and concise. This print ad was what I came up with and designed.

This assignment was my first go at building a campaign. It was interesting to learn and practice keeping both copy and design consistent throughout.

A Little More Personal

KDU College
Diploam in Mass Communication
Self Promotion Task

Brief: Create a piece of design that represents who you are.

I took a different approach by listing out all the words and terms that best describes me on a piece of paper. To make it interesting I crumpled it and stuck on several magazine cuttings of sentences that correspond with my self-descriptions and to how I feel things are like in my life. I then took a photograph of the design in a Sepia tone. 

This was one of my favorite assignments throughout my diploma studies. It is also one of the several assignments of which I obtained full marks for.

Unfold

Hello all!

So I created this blog for an assignment at uni. The task was to create our very own digital portfolio. We are given the freedom to use any program.. Blogger, Wordpress, Mahara, Visual CV, etc. So since I'm used to blogging on Blogger.. yeah, go figure.

It's pretty empty as of yet. But I will soon fill it up with my work, thoughts and interesting (or horrible) ads that I stumble upon. Also comments are appreciated. No haters please.