Clockwatching

RMIT University
Bachelor if Communicatio (Advertising)
Copywriting
Topical Issues Advertisement

Brief: Create an ad that promotes a brand of choice but does so by utilizing a topical media issue that people can associate with.

I decided with Daylight Savings as my topical issue considering it's my first time experiencing it. The first brand that came to mind was glacéau vitaminwater. I thought it was perfect to associate Daylight Savings with the revive flavor since my research on the topic made me realize that certain people experience a warp in their body clock from that lost hour.

Hence my copy reads "We give back to you what Daylight Savings took away", which means that by reviving yourself with glacéau vitaminwater revive, it would be as if you had never lost that hour from your life.

Metamorphosis

RMIT University
Bachelor of Communication (Advertising)
Creative Practice and Skills
Lab Photoshop Task: Old Woman

Brief: Recreate the lab task of the day by following the given detailed instructions.

Today's task was edit and manipulate an image of a lady to turn half of her old. We had to copy some features of a separate image of an old man and blend them into the lady's face as well as turn her hair white.

Forget what I'd said about last week's task, because this task here is definitely the toughest of the lot. Everyone in class was struggling to keep up today. Considering I'd not gotten much help from the lab instructor and that I had attempted most of the editing on my own (with the help of the given instructions of course), I reckon I didn't do too bad.

Mr Curiosity

RMIT University
Bachelor of Communication (Advertising)
Creative Practice and Skills
Lab InDesign Task: Magazine Layout

Brief: Recreate the provided magazine layout samples.

 

This first magazine layout was during my first Adobe InDesign CS4 lab session at RMIT. The main objective that day was to learn how to design and layout a magazine article.

 

 

 

For this second task, we had to recreate the example layout for pages of a sports magazine. Unlike the first task, this layout is more structural and basic.

This task felt very personal, for it reminded me of my 3 months of internship at Men's Health Magazine Malaysia. Working there, I was only asked to write articles as well as do the typical intern tasks such as photocopying. However, I was always interested in learning how to design the layout for the magazine. There was a day where I was allowed to watch the Creative Director design the front cover and he explained to me certain things while doing so. That had really gotten me that more interested.

So when we were gven the brief and example for these tasks I was excited to learn. And it was not that difficult to design the layouts once I had perfected the basics.

In Fate's Hands

Hm.. I reckon I'm doing pretty well with this digital portfolio cum advertising bla(h)g of mine. It isn't as complicated as I'd originally imagined it to be when my lecturer, Ms Kerin gave us the brief.

However I did discover that most of my other course mates are using all the fancy digital portfolio programs like bigblackbag.com and what not. Though I'm pretty happy and satisfied with mine so far, knowing that the others have fancy portfolios, I am feeling quite inferior at this moment.

I just hope that Ms Kerin doesn't expect super professional or fancy schmansy portfolios. I just hope my simple blog is satisfactory enough to help me score. Fingers crossed.

Illusions

RMIT University
Bachelor of Communication (Advertising)
Creative Practice and Skills
Lab Photoshop Task: Elephant and Girl

Brief: Recreate the lab task(s) of the day by following the given detailed instructions.

The first lab task today was to insert an elephant into an image of a landscape with a stick. The end result should have the elephant looking like it is holding onto the stick with its trunk and as if it belongs in the image.

Second was to edit the given head-shot of a girl to make it look more unworldly and vibrant.. and pink.

The elephant manipulation was pretty easy to accomplish. Once I got the hang of it, I completed the color editing and masking quite quickly. It was the girl that took up most of the 2 hours of our lab session. There were so many steps to this. I reckon this has got to be, by far the most complicated lab task we've had. But I had managed to complete it by the end of the lab session and I'm glad to say that it is very close to the given sample.

Unfold

Hello all!

So I created this blog for an assignment at uni. The task was to create our very own digital portfolio. We are given the freedom to use any program.. Blogger, Wordpress, Mahara, Visual CV, etc. So since I'm used to blogging on Blogger.. yeah, go figure.

It's pretty empty as of yet. But I will soon fill it up with my work, thoughts and interesting (or horrible) ads that I stumble upon. Also comments are appreciated. No haters please.