Clockwatching

RMIT University
Bachelor if Communicatio (Advertising)
Copywriting
Topical Issues Advertisement

Brief: Create an ad that promotes a brand of choice but does so by utilizing a topical media issue that people can associate with.

I decided with Daylight Savings as my topical issue considering it's my first time experiencing it. The first brand that came to mind was glacéau vitaminwater. I thought it was perfect to associate Daylight Savings with the revive flavor since my research on the topic made me realize that certain people experience a warp in their body clock from that lost hour.

Hence my copy reads "We give back to you what Daylight Savings took away", which means that by reviving yourself with glacéau vitaminwater revive, it would be as if you had never lost that hour from your life.

Metamorphosis

RMIT University
Bachelor of Communication (Advertising)
Creative Practice and Skills
Lab Photoshop Task: Old Woman

Brief: Recreate the lab task of the day by following the given detailed instructions.

Today's task was edit and manipulate an image of a lady to turn half of her old. We had to copy some features of a separate image of an old man and blend them into the lady's face as well as turn her hair white.

Forget what I'd said about last week's task, because this task here is definitely the toughest of the lot. Everyone in class was struggling to keep up today. Considering I'd not gotten much help from the lab instructor and that I had attempted most of the editing on my own (with the help of the given instructions of course), I reckon I didn't do too bad.

Illusions

RMIT University
Bachelor of Communication (Advertising)
Creative Practice and Skills
Lab Photoshop Task: Elephant and Girl

Brief: Recreate the lab task(s) of the day by following the given detailed instructions.

The first lab task today was to insert an elephant into an image of a landscape with a stick. The end result should have the elephant looking like it is holding onto the stick with its trunk and as if it belongs in the image.

Second was to edit the given head-shot of a girl to make it look more unworldly and vibrant.. and pink.

The elephant manipulation was pretty easy to accomplish. Once I got the hang of it, I completed the color editing and masking quite quickly. It was the girl that took up most of the 2 hours of our lab session. There were so many steps to this. I reckon this has got to be, by far the most complicated lab task we've had. But I had managed to complete it by the end of the lab session and I'm glad to say that it is very close to the given sample.

Infatuation

KDU College

Diploma in Mass Communication

Durex "Prevention, not cure" Campaign

Brief: Create a campaign for a brand of your choice.

This was a group task. Our chosen brand was Durex with the tagline "Prevention, not cure." Our target audience was teenagers and young adults.

Being teenagers ourselves and having friends who are already sexually active, we wanted to promote safe sex. In our advertisements, we highlighted the possible life changes and difficulties that would surface should an underage couple have unprotected sex. We kept everything, from copy to design, short and concise. This print ad was what I came up with and designed.

This assignment was my first go at building a campaign. It was interesting to learn and practice keeping both copy and design consistent throughout.