Friday, September 18, 2009


KDU College
Diploma in Mass Communication
Durex "Prevention, not cure" Campaign

Brief: Create a campaign for a brand of your choice.

This was a group task. Our chosen brand was Durex with the tagline "Prevention, not cure." Our target audience was teenagers and young adults.

Being teenagers ourselves and having friends who are already sexually active, we wanted to promote safe sex. In our advertisements, we highlighted the possible life changes and difficulties that would surface should an underage couple have unprotected sex. We kept everything, from copy to design, short and concise. This print ad was what I came up with and designed.

This assignment was my first go at building a campaign. It was interesting to learn and practice keeping both copy and design consistent throughout.

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